csfp | strategies & brand design

This senior studio course focuses on the creation of a brand identity system. Students get introduced to the fundamental steps in conceiving, designing, and implementing an effective brand identity. Through a systematic process of inquiry and analysis, research, competitive evaluation, strategy, and design, understanding how brand identities become constructed, disseminated, and reinforced in the marketplace is attained.

At the onset, as a requirement, students search for a non-profit organization within Philadelphia that could use a refreshed brand mark. Children’s Scholarship Fund Philadelphia (CSFP), a privately funded organization whose mission is to provide children from under-resourced Philadelphia families with financial access to quality, safe, K-8th grade, tuition-based schools.

I sent a Letter of Proposal to my initial CSFP contact, Ms. C. Clymer, to obtain permission to proceed and a meeting. The client expressed an interest in the project; however, time did not permit them to have an appointment. Independent research and design experimentation resulted in a robust solution for the CSFP brand.